Now, anyone can benefit from this awesome list of services. If you’re a blogger, influencer, photographer, sales(wo)man, any profession – You can benefit from this list of services!!
Since starting this online journey just a few months ago I’ve really started to researching and using some really great services and apps. Because I am running two websites, I’ve really been able to create some simple processes to help my businesses run smoothly. The good news is, I don’t use all of these services, but I figured I’d list them so you can find what’s right for you. Ok so, I told you I would be honest, some of these cost, but there are also some ways to help get you started.
So let’s jump right in…
Is extremely important! It’s the basis of your empire, without proper hosting you will lose money. Your websites have to use reliable hosting. Bottom line. There are a few places that you can utilize for whatever hosting you need.
Here are my top recommendations:
Bluehost – Ok, I was like you all, when I first started, I did my research. Do yours. I read some differences of opinion on the site, but what business doesn’t have a bad review these days? It’s how they handle them, that was impressive to me. I’ve used them for a couple years for myself and my clients and I’ve not had any issues.
So there are a number of places you should place your business. Social media is like the 24/7 window to your business. The light always has to be on, the place clean and tidy, and if you want return customers, you have to constantly offer some type of value.
Instagram – I know this is going to sound really basic, but walk with me. Instagram is a mobile application that allows users to take, edit and share photos and video with family, friends and potential customers. Image the possibilities, to be able to tell your message on something in the palm of your hand. Think about how you got to this page.
Facebook – Facebook has over 1 billion users. It has more views than the most popular TV show. Facebook is a popular destination for users to set up their personal little corners of the world. Where they can connect with friends and family, share pictures, express their feelings and opinions, talk about what you’re doing, etc.
Twitter – Twitter’s sole purpose is to answer the question, “What are you doing?” It’s the dvd player of social media’s Not quite blu-ray, but not a VHS either. Think of it as microblogging with a limited amount of characters to get your story across. They call these “tweets” and you would be “tweeting”.
Snapchat – In short, the fastest growing social media platform for millennial. Snapchat is a “disappearing” messaging app. It allows users to send photos or videos accompanied by short text messages, which can be viewed for a short amount of time.
Linked in – LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. Great Networking and lead generating platform for you sales people. They now off ads on the site. Think about recruitment campaigns.
A LinkedIn member’s profile page, which emphasizes skills, employment history and education, has professional network news feeds and a limited number of customizable modules. Basic membership for LinkedIn is free. Network members are called “connections.” Unlike other free social networking sites like Facebook or Twitter, LinkedIn requires connections to have a pre-existing relationship
So in order to sell anything online efficiently, one needs a strong sales funnel. What is a sales funnel you ask? In short, a sales funnel is a process by which you take potential customers from awareness, interest, decision-making and hopefully to an action (where they buy your product!) Here are some must-have tools:
MailChimp – When filling your sales funnel, email campaigns prove to still be very effective. I use Mailchimp to send all the marketing emails and landing pages from my websites. It’s easy to use and reasonably priced!.
ClickFunnels – This packed site is great for affiliate marketing campaigns. You can use it to build sales pages to generate interests in your products.
Deadline Funnel – I use deadline funnel to create digital timers for my sites and emails. These timers are great at creating urgency and encouraging customers to make the final decision to purchase.
The blog said it perfectly, “Accurate analytics are a must if you want to scale your business. If you’re not currently tracking what works and what doesn’t at some point you’ll inevitable plateau and you won’t know why. It’s critical that you add an analytics tool to your site if you haven’t already.” Here are my preferred analytics tools:
Google Analytics – I use this, along with Google’s URL builder, to track exactly what ad campaign, social media and article links send the most traffic to my digital products and affiliates. The URL builder will help you build UTM codes
Bit.ly – This link shortening tool is great for reducing those unsightly and endlessly long affiliate links (or even the Google URL links used for tracking mentioned above). You can also track how many clicks each link receives but I always cross reference their numbers with Google Analytics.
My websites’ branding is very important to me. So it’s essential that I have a place to buy templates or create assets that maintain the integrity of my brand:
ThemeForest – This is my go-to place for purchasing anything from site themes to powerpoint slides. You can find pretty much any digital template in this online marketplace. The price is very affordable too.
Canva – you can use Canva.com or Crello.com to create some really professional graphics – there are plenty of creative backgrounds to choose from to create amazing posts and simple graphics. I use this to create my daily quotes.
SOCIAL MEDIA MANAGEMENT
Running two blogs/websites (and all the opportunities that come with that) doesn’t leave much time for social media. So, I rely heavily on automated tools. Here are the ones I relay on the most:
Tailwind – The best Pinterest Scheduler you will ever find. This will help you to spend less than 30 mins on your a week to schedule your post and continue on your way. Depending on your site, Tailwind could be essential for driving a lot of traffic for you. It’s important I put this process on autopilot so you can focus on other tasks.
Adespresso – Adespresso does a similar thing for paid Facebook ads. Adespresso can pause and switch your campaigns on Facebook ads based on your budget and it can mix and match ad copy and graphics to test hundreds of variations of your ads…YAAAAASSS!!
Planoly – I just started using this app, and I have no complaints thus far. It helps with planning and scheduling. It’s really turnkey and provides additional analytics that help with pitches.
OK, we have to do it, accounting, editing, transfer files, and presentations. These tools will help make even your most tedious tasks more manageable. Enjoy!
Adobe Acrobat Pro – A must for me when creating my worksheets, cheatsheets, and email incentives. You can also lock your final PDFs so no one else can edit your work.
Microsoft Office – An oldie but goodie! I’d be lost without my PowerPoint, Excel, and Word programs. I tried using Mac’s equivalent but ended up coming back to old faithful.
Google Drive – Google Drive is my default cloud storage system (I also have iCloud but it’s not as user-friendly).
WeTransfer – For big file sharing and sending files to people who aren’t on our Google Drive I use We Transfer. It’s free to send huge, huge files like videos and high resolution images.
Drop Box – This cool little tool will help you keep up with all your files. I use this one myself, they have a free version for 5gb or you can get a up to 1TB for personal use for a reasonable price. This little beauty also had an app to allow uploads on the go.
Need Money To Get Started
Most of us are already stretched too thin in the financial department, hence why you are on this site! What I did when I first started out was reduce my bills and do a side hustle to get cash to start my websites and marketing. Here are a few that will get you started…
If you know of any more cool tools please leave them below.