Email Marketing Overview
Email marketing enables your clients to send customized messages to a defined target audience with the purpose of growing new customers, promoting events, extending special offers, and generating awareness of their products and services.
We require 7 business days to build an email marketing campaign once the order form, content, and graphics are attached to the ticket.
- Days 1-3 – Mock-up created by designer and sent to the station for client approval
- Days 4-6 – Testing and corrections made as necessary
- Day 7 – Final client approval and schedule for deployment
Learn More About Email Marketing
- A large advertising format suitable for telling a complex story
- Multiple links and full granular reporting with each email delivery
- 200 Million plus email database with an extensive verification and opt-in process that is appended monthly to provide industry-leading clean data
3 CREATIVE OPTIONS
Choose from the three options below for how your email marketing campaign will be built.
- Choose from one of our 12 Free Pre-Built Templates
- We can create a Custom HTML for $350
- Any creative change request that falls outside of the pre-built template will be treated as custom
- Use a Client provided HTML
- Clients may supply their own HTML creative
- View specs for creating HTML
EMAIL RELATED RESOURCES AND LINKS
Insertion Order Forms
Ticket + Production Links
Once you have all the elements required for your campaign, please submit a ticket here.
ONE SHEET SUMMARY
- Target your core consumer base by Geo, gender, age, ethnicity, house hold income, net worth, credit score, hobbies, interests, and behaviors.
- Our database is up-to-date with only active users in the market for your business for 30-60 days.
- We eliminate existing consumers subscribed to your e-mail list, delivering new and unique users.
- Sinclair sends “white label” e-mails, ensuring correspondence originates from your company, not ours
- We create responsive HTML e-mail designs, allowing your campaign to operate on mobile, tablet and desktop platforms.
- With our powerful and direct social media integration, Sinclair helps you inspire new consumers to “share”, “like”, “follow” and send this campaign to others for greater audience impact.
- Create stronger lead generation and win more interested and loyal consumers.
- Depend on accurate measurable with detailed reporting 7 days after deployment.
- Depending on your clients preferences, you will require between 2 and 4 images for this product.
- All colors can be adapted to your clients’ branding needs. Sinclair suggests using a color that is brand-specific to each client. Best practices suggestion is when in doubt, choose white to keep presentations simple and clean.
- Check your chosen design template for the amount of text needed from your client. Propose several interesting subject lines to help entice consumers to engage with this product.
- Keep your layout, text and images consistent with templates. For assistance customizing a design for your client, contact your Sinclair marketing consultant.
- Assemble all necessary links, including social links and sites. This will help streamline the process and help launch products quickly.
- Launch successfully by planning effectively: submit requests as soon as possible.