Geo-Fencing

LOCATION BASED MOBILE ADVERTISING

GEO-FENCING

Location-based mobile advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services.

The technology is used to pinpoint a consumer location and provide a location-specific advertisement on their mobile devices. GeoFencing and GeoRetargeting are the most widely used LBA tactics.

GEO-FENCING

This Audience Extension program uses a Geo-fence as a layer of data intelligence that allows advertisers to make decisions or take some action based on a geographical area. Increase ROI in an ever increasing mobile society,  driving traffic and sales.

Mobile marketing allows a customer’s location to be a data point in determining which promotion to send and when. Allowing for ads to be tailored to a customer’s real-time location.

LEARN MORE

Geo-Fencing & Geo-Targeting Are Parts of the Awareness & Consideration Phases of Buying Cycle.

GEO-TARGETING

Based on where a consumer is in real time!
Fences are drawn around a predetermined location or business. Call to action ads are served to a consumer’s mobile device if they are within the radial fence.

  • Find users within a specific radius of a location, based on home or current location
  • Target multiple locations
  • Find visitors to all nearby dealer locations (geoconquesting)

Geo-targeting is closely related to Targeting. Learn more about Targeting.

LEARN MORE

Geo-targeting is closely related to Targeting. To learn more to go to Targeting/Re-targeting page

Geo-Fencing

Definition: A user gets ads while in a targeted location.
GeoFencing is a solution in which a virtual barrier is created around a defined area. A geo-fence can be as broad as a state or very hyper-local.

A geo-fence is used in a mobile ad strategy to trigger the deployment of or show eligibility to receive certain ads and notifications based on the location of a smartphone user.

Defined area is no smaller than 1 mile

Geo-Retargeting

Definition: A user gets ads after they have left the targeted location.

GEO-RETARGETING

Retargeting allows you to target consumers with ads based on the fact that you know they were within a fenced area even though they may not be anymore.

For example, if you created a fence around a quick service restaurant to advertise their weekly special, and then the consumers who are in the fence, and receive the ads get re-targeted later.

They may be at home, outside of the original fence, and still receive that restaurants ads.

LAT/LONG GEO-FENCES

  • Build highly accurate re-targeting audiences using beacons & lat/long geofences
  • Reach this audience with multiple re-targeting offers
  • Great potential to drive repeat customers for service departments, especially when combined with geo-targeting of nearby homeowners

Order any and all of these solutions with Creative Services here

ORDER SOLUTION

GEO-FENCING RELATED RESOURCES AND LINKS

Internal Documents

Download Internal Documents

Client Facing Documents

Download Client Facing Documents

Inventory

View Inventory

VIEW DISPLAY AD SPECIFICATIONS

Display Advertising Creative Format Guidelines and Best Practices

Sinclair Digital Ad Specifications are guidelines for ad format development, including information about ad dimensions, file sizes, file formats, animation and asset delivery.

ONE SHEET SUMMARY

  • 4 out of 5 consumers expect mobile ads to help them find something nearby and more than half of them expect mobile ads to influence them to switch brands. This is great validation for advertisers to incorporate geo-fencing as part of a comprehensive strategy.
  • Build geo-fences around where the advertisers customers are likely to be, which may not always be where the advertiser is. Competitor conquesting has proven to be a hugely successful tactic for many big brands.
  • Geo-fences should be within a 4-5 minute travel radius from the targeted location to remain relevant.
  • The message of the ad should prompt immediate action. The call-to-actions should be clear and concise to best drive conversions.
  • Build brand loyalty by acknowledging how the advertiser is using a consumers location information. Mobile consumers are open to receiving discounts, offers and relevant advice, but they want to maintain their privacy – be transparent about how advertisers are using their information to help gain their trust and loyalty.
  • The smartphone plays a key role throughout the day for the targeted on-the-go consumer, which translates to businesses now need to be an active participant in mobile marketing.

BEST PRACTICES

  • Leverage geo-fencing as part of a comprehensive targeting strategy. Context targeting, day-parting, content targeting and retargeting are just a few other targeting methods that you can choose to implement.
  • Data is key, be conversant with it. Advertisers are consumed with calculating ROI and making data-centric decisions. Our tools exist to aggregate and analyze user engagement, conversions and brand lift, all measures of ad performance and effectiveness.
  • Besides the perfectly placed café ad that was served to a consumer walking down the street, what are other examples of successful geo-fencing campaigns? Make impact with geo-fence ads around an advertisers largest competitors, or offer coupons to consumers close by a retailer, redemption rate is 10x more than traditional coupons.
  • Rather than a circle, you can now draw any shape around a geographical area. The key is finding a relevant location for the brand. This is an area where people will share intentions and allow advertisers to find a higher percentage of people interested in your products or services.
  • Exclusive ads are reserved for the advertiser enhansing brand lift around the page where the sponsored content resides.

Video Advertising

PRE-ROLL, MID-ROLL, AND POST-ROLL ADVERTISING

Video Ads

Today, video advertising is universally acknowledged as the fastest growing promotional format.  Current trends indicate its going to continue to outperform other ad techniques.  That’s great news for those who leverage the traditional concepts of our TV spot approach and  integrate them with our web experience.  These platforms are a perfect fit for 15 second pre-roll and mid-roll experiences for our users and clients.

2018 Quick facts on StoryLine Sites:

  • Video on Demand (VOD) assets are typically the only video that are within article pages and therefore have Pre and Post.
  • WATCH which has VOD and LIVE will have Pre and Mid-roll. Mid-roll is only within the LiveStream to take on the breaks.

LEARN MORE

Pre-roll, Mid-roll, & Post-roll Are Parts of the Awareness Phase of Buying Cycle.

VAST

Video Ad Serving Template

DEFINITION

VAST is a Video Ad Serving Template for structuring ad tags that serve ads to video players. Using an XML schema, it transfers important metadata about an ad from the ad server to a video player.

VAST communicates information to the video player about the ad:  here’s the ad, and here where you can find it on my server, here’s how long to run it, this is the click through url, and here’s the path to the pixel I need to fire off for tracking.

TARGETING VIDEO STATS

  • We deliver 14% higher VCR (Video Completion Rate), on average
  • 125% higher click-thru rate on desktop campaigns, on average
  • 25% higher VCR and 50% higher click-thru on mobile campaigns, on average

OUTSTREAM IN-LINE REVEAL

Outstream, an In-Content Video Reveal ad format, is the revolutionary ad experience that is inherently viewable. Includes inline technology to provide the first OutStream advertising experience with player control scrubbing options and interactive capabilities.

Desktop
This unique video advertising empowers brands with a revolutionary new way of storytelling that is viewable by design.

Mobile
Expand your traditional video advertising inventory with an OutStream ad experience specifically designed for mobile.

Connected TV / Over the Top (OTT)

Over the top (OTT) refers to the delivery of film and TV content streamed directly over the internet to a connected device, bypassing the need for viewers to subscribe to a traditional cable or satellite package.

Please refer to our COMPULSE OTT page

SUPPORTED FILE FORMATS

SUPPORTED FILE FORMATS

  • Audio Video Interleave (.avi):
  • Apple QuickTime Movie (.mov)
  • MPEG Video (.mpg or .mpeg)
  • MPEG-4 Video (.mp4)
  • Windows Media Video (.wmv)
  • Flash Video File (.flv)

VIDEO DETAILS

VIDEO DETAILS

  • Maximum file size: 500 MB
  • Frames per second: 30
  • Resolutions: 640×480px (4:3);  1280×960px (4:3); 1280×720px (16:9)
  • Bit rate: 1 megabit per second
  • Length: Most ads run from 15-30 sec.

VIDEO ADVERTISING STRATEGIES

Social Sharing

Call to Action

Client Branded Experience

Station sites story content incorporates social links, ensuring users have the ability to “share”, “like”, or” follow” a story. When users come to our sites they see our advertisers. As each campaign expands, so does our clients brand reach building loyalties among consumers.

Order any and all of these solutions with Creative Services here

ORDER SOLUTION

VIDEO RELATED RESOURCES AND LINKS

Internal Documents

Download Internal Documents

Client Facing Documents

Download Client Facing Documents

Inventory

View Inventory

VIEW DISPLAY AD SPECIFICATIONS

Display Advertising Creative Format Guidelines and Best Practices

Sinclair Digital Ad Specifications are guidelines for ad format development, including information about ad dimensions, file sizes, file formats, animation and asset delivery.

ONE SHEET SUMMARY

  • Videois easily searchable and frequently shared across different platforms and media.
  • With pre, mid, and post roll opportunity is ripe to completely captivate the audience.
  • Video provides the abilty to create quality content that dramatically increases interaction and engagement rates.
  • By entertaining target audiences, clients enjoy a higher success rate, influencing users’ purchase intent and brand loyalty.
  • Because data is easily tracked and measured throughout the entire process, clients are able to see ROI benefits.
  • Video advertising allows consumers to see client content on all devices — moble phones, tablets and desktops.
  • Geo-targeted and re-targeted solutions also provide multiple opportunities to reach desired demographics.
  • Finally, videos enjoy quality placement so clients know their campaigns will be viewed, both in-banner and within pre, post, and mid-roll positions.

BEST PRACTICES

  • The various lengths of video ads present both advantages and challenges. For example, 30-second spots are most effective for conveying complex or emotionally resonant messages. They work best in user-initiated placement. The optimum length for creative, digital video in the pre-roll position is 15 seconds.
  • Effective use of video ads also requires accurate, hyper-local advertising. Locating interested viewers can promote an advertiser’s interest-based profile of the best audience for pre-roll ads, thus locating the best neighborhoods to target.
  • Another effective strategy is to measure how audiences respond to pre-roll ads. When analyzed, variables such as which target consumers view pre-roll ads, or when viewers click away from or close videos, reveal how video ads actually perform.
  • Effective use of multiple videos keep audiences engaged. Displaying a variety of videos throughout a campaign maintains message freshness and avoids over-saturation.
  • Companion banner ads alongside pre-roll ads keep messaging in front of a targeted audience even after the video ends or is skipped.
  • The most important key to great display advertising is structuring the message first. Organizing messaging provides the “hook” to capture an audience and holding its attention.

CAMPAIGN EXAMPLES

Email Marketing

Email Marketing Overview


EMAIL MARKETING

Email marketing enables your clients to send customized messages to a defined target audience with the purpose of growing new customers, promoting events, extending special offers, and generating awareness of their products and services.
We require 7 business days to build an email marketing campaign once the order form, content, and graphics are attached to the ticket.

  • Days 1-3 – Mock-up created by designer and sent to the station for client approval
  • Days 4-6 – Testing and corrections made as necessary
  • Day  7 – Final client approval and schedule for deployment

VIEW DECK
Learn More About Email Marketing
Value Proposition

  • A large advertising format suitable for telling a complex story
  • Multiple links and full granular reporting with each email delivery
  • 200 Million plus email database with an extensive verification and opt-in process that is appended monthly to provide industry-leading clean data

EMAIL MARKETING

3 CREATIVE OPTIONS

Choose from the three options below for how your email marketing campaign will be built.

EMAIL RELATED RESOURCES AND LINKS

Insertion Order Forms

Download Insertion Order Forms

Ticket + Production Links

View Ticket Links

View Production Links

Internal Documents

Download Internal Documents

Once you have all the elements required for your campaign, please submit a ticket here.

Order Solution

ONE SHEET SUMMARY

  • Target your core consumer base by Geo, gender, age, ethnicity, house hold income, net worth, credit score, hobbies, interests, and behaviors.
  • Our database is up-to-date with only active users in the market for your business for 30-60 days.
  • We eliminate existing consumers subscribed to your e-mail list, delivering new and unique users.
  • Sinclair sends “white label” e-mails, ensuring correspondence originates from your company, not ours
  • We create responsive HTML e-mail designs, allowing your campaign to operate on mobile, tablet and desktop platforms.
  • With our powerful and direct social media integration, Sinclair helps you inspire new consumers to “share”, “like”, “follow” and send this campaign to others for greater audience impact.
  • Create stronger lead generation and win more interested and loyal consumers.
  • Depend on accurate measurable with detailed reporting 7 days after deployment.

BEST PRACTICES

  • Depending on your clients preferences, you will require between 2 and 4 images for this product.
  • All colors can be adapted to your clients’ branding needs. Sinclair suggests using a color that is brand-specific to each client. Best practices suggestion is when in doubt, choose white to keep presentations simple and clean.
  • Check your chosen design template for the amount of text needed from your client. Propose several interesting subject lines to help entice consumers to engage with this product.
  • Keep your layout, text and images consistent with templates. For assistance customizing a design for your client, contact your Sinclair marketing consultant.
  • Assemble all necessary links, including social links and sites. This will help streamline the process and help launch products quickly.
  • Launch successfully by planning effectively: submit requests as soon as possible.