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The key to becoming a Successful Social Media User is in the Engagement

Social media is beginning to take its rightful throne in the world of marketing as for many businesses it’s the key catalyst for brand growth. If done right, it’s domino-effect can create waves of positivity for many businesses to boost brand awareness and increase conversions to improve company profits.

Promoting your brand through social media is therefore vital to businesses, but getting your content on these channels isn’t what gets you the sales. The key to becoming a successful social media user is in the engagement. Follow these top tips for increasing social media engagement below to achieve business growth.

1. Talk About Your Topic (Not Just Your Brand)

In many new situations when you come into contact with new people it’s important to get talking to them. Obviously creating content and publishing it onto your social feeds is perfect in letting people know what you are about. But, if you don’t have a following, which many new users won’t have, joining groups and creating them will help to get your name about.

Best Practice: Joining any old group isn’t effective. Imagine you are a beauty salon. Joining a forum that is all about electrics isn’t going to reach the right people and hence could be a major waste of time. Involving yourself in groups that are relevant to your business will increase your chances of reaching your target audience and will get your name known by potential customers.

For businesses in the health and nutrition markets, joining Facebook groups like the following is crucial for getting discussion around the brand started.

In conjunction with joining forums on your expertise, it’s great to create some of your own. Making multiple groups on your social media platforms and inviting key influencers and prospective customers to join in the discussion is one of the smartest ways of spreading your brand.

Remember: Only promoting your own brand creates a bad impression. Groups and forums aren’t their to talk about yourself only. Having different group members to lead discussion and talk about the latest trends or ongoings in the industry or area that’s relevant to the brand will make customers see you as useful and of value. Don’t be the big-headed brand that talks about themselves only. Talk about your topic too!

2. Join Question & Answer Sessions

Handing out nuggets of gold to customers is as easy as giving them useful information and answering their queries. Joining Q&A answer sessions is a great way to provide users with value and gets you seen as a helpful brand. If you can offer relevant answers to customer queries and spark discussion with your prospective customers, all before your competitors, you will become the go-to seller.

With consumers becoming more impatient and wanting answers to their queries almost immediately, having a dedicated customer response team is perfect for catering to those needs.

Best Practice: Being the first to reply to queries helps to put you above your competitors. However, if the content you provide isn’t of use and is clear to customers you published it in a rush, you are likely to damage your reputation and brand image. Instead, we advise you to complete ongoing research to the most commonly asked questions in your area to create sample answers that can easily be personalised and published to give relevant quick responses.

When researching into the most common FAQs in your field, it’s best practice to create in-depth guides or more detailed blog posts to give customers insightful data into their queries. Adding links to these in your responses shows you are willing to go above and beyond to help your customers. People like to buy from a brand they can trust, know will deliver and be on-hand when things don’t go to plan. Through delivering a hub of help in each of your responses, you are likely to attract more buyers and become a force to be reckoned with.

3. Share Other People’s Content

If someone else can provide better answers to a query, make use of their content. Your customers will see that you are there to give them what they need, whether it comes from yourself or not. If your social media feed can provide them with relevant information, whether it’s yours or not, they will be attracted to your brand and hence will be encouraged to follow you.

Keeping your content diverse (yet relevant) and from different contributors, will keep customers interested. Sometimes hearing the same person talk about the same stuff, day in day out can become a little boring. So get sharing!

Reposting Customer or Follower Posts

Not only should you share content from different businesses in the industry, it’s important you share your followers and customers posts too. Particularly for those brands who are well established, getting your tweet about how you love Thorntons chocolate shared by Thornton’s themselves can be an exciting moment for that chocolate lover!

In addition to making the customer feel great about themselves for being worthy to go on your business feed, it can lead to them sharing your reply to them or even screenshotting the evidence of you favouriting or sharing their content.

That means more exposure for you. From simply clicking the share buttons of positive posts around your brand or goods and services, you can spark more customer engagement. Perfect.

Example 1: Coca-Cola share posts positively promoting the use of the product and those that include the specific hashtag ‘#ShareACoke’.

Example 2: Walkers Crisps use football star Reggie Yates’ promotional video to post on their channel to encourage football fans into buying Walkers. This targets a large audience through clever use of publishing follower/influencer content.

Using Influencers to Share Content

Assuming you have established relationships with influencers in the market such as bloggers and social media influencers, it is great to utilise these relationships to get your content shared.

Asking well-known individuals in your area of expertise to promote your posts in return for a discount or freebie is good for getting your brand seen by your prospective customers through a trusted, familiar face. Offering something in return for the shares helps to ensure the influencer feels like they are getting value from collaborating with you. It’s a win-win situation!

Walkers share TV personality and influencer, Paddy McGuinness’s content on Walkers crisps and the best flavours to pair together for the best crisp sandwiches.

Guest Posting

Okay, so your influencers have a good relationship with you and have found your content relevant to share on their social media channels. Don’t just stop there. Guest posting is a great way to increase social media engagement. By creating in-depth articles to go on blogs and news channels, these can be promoted across social media directing people to your site, or a bloggers site that features your article.

This is perfect for giving customers more details about your company and what you can offer them in a detailed, useful blog post. Take advantage of this opportunity. It also works great for backlinks improving your SEO and website rankings.

#4: Make Your Customers Feel Engaged

Not only should you just share your customer’s posts, but to really make them feel engaged, it’s best to give direct responses to their content.

Responding to every customer post that doesn’t just directly address the brand but perhaps mentions it through a specific hashtag is great for ensuring each customer feels like they are valued by the business. Using social media tools to find every user who is posting about the brand is vital to ensure users feel like they are connected to the company or. Mcdonald’s show how far they take customer engagement with many of their tweets being responses to customer posts.

Personalisation of Engagement

But Mcdonald’s doesn’t stop with just responding to each of their posts, they go on step further to ensure they personalise the response to directly address each user. This can be seen in many of their Twitter replies.

By greeting customers with their name it shows that each response has been carefully crafted to each user by a human, making the business feel friendly and not like a large corporation. Instead, it brings the brand closer to the customer to help build relationships and customer loyalty.

By signing off a reply with the name of the employee dealing with the enquiry or post, it also helps to bring a name or face that customers can get in touch with. This proves an effective method of making the business more attractive as customers feel as though they are getting help from a real human, rather than just an automated message.

“People trust people more than they trust faceless, corporate brands.”

Creating a Conversation

Another great tool for getting engagement to not only occur but continue is to create a conversation with customers to get them talking to you. By asking questions about personal experiences the customer has with the goods and services, it can help the brand to obtain customer feedback as well as sparking discussion among users.

Domino’s Pizza created a discussion around the use of pineapple on a pizza which is a common debate by all pizza lovers. Tapping into this discussion helped to generate engagement for the brand by not just pizza lovers but festival goers and The Telegraph readers too. This was cleverly done by quoting the news article ‘Pineapple banned from Reading and Leeds music festival from The Telegraph. By doing this they were opening their engagement reach to a wider audience for the best chance of generating a discussion.

Give Your Response Feelings

Customers will form a particular impression about you depending on what you write. It’s not uncommon for conversations online to be misunderstood, particularly when there is a lack of use of emoticons. When customers include emoticons in their posts to your brand, it’s wise to use them in return. You can create a fun conversation that is visual and interesting for other viewers to read too!

Domino’s Pizza includes emoticons in almost every tweet. This is useful for showing users what the post is about in a quick, visual way.

Having looked into some of the best practices for getting chatter around your brand started and the ways that make the customer feel engaged, it’s time to turn to the content itself.

5. Make Your Posts Visual

Just like emoticons, images and videos are also great additions to add to social media posts and marketing content in general. These act to create a more appealing post that users will want to read, but it also caters to those of different browsing styles who may disregard plain text posts altogether. Including an image, GIF or short video into your social posts can make it attractive to all types of users and also increase the accessibility of the posts. Combining the use of emoticons with images and videos is a frequent post style for Domino’s Pizza. And it works!

6. Add Relevant Hashtags (#) to Your Posts

Another beneficial way of making your post more attractive to users is through the use of hashtags. Not only do these help keywords to stand out in the post itself, they are great for tracking discussion around a specific topic and connecting with people who are using that particular hashtag.

Remember: If the hashtag relates to your target audience or can help you reach your target audience, include it in your post. But don’t go hashtag mad! Too many hashtags can be more damaging to your social media feed and brand reputation than you think!

Coca-Cola made great use of the #ShareACoke hashtag across multiple social media channels including Instagram. Each post that contained this hashtag can be easily found by performing a simple search with the hashtag in the Instagram search bar. This is great for connecting with each user who has used your specific hashtag which opens to door to engagement worldwide, in an easy way.

Hashtags used in this sense have the main benefits of reaching not only your followers but also to the non-followers that are looking for the same information.

Another good example of utilising hashtags for social media engagement is with Walkers Crisps. By creating a ‘#ChooseOrLose’ hashtag on two flavours of Walkers crisps, they were not only able to obtain feedback on which flavour was more popular but generate mass discussion around the products and the brand itself.

Walkers also went one step further and used the Twitter card tool to help voters easily compose tweets choosing their favourite flavour. This simplified the process of engaging with a customer, making them more likely to get involved.

7. Create Polls & Surveys

Another good practice for creating engaging social media posts is through the use of polls and surveys. Social media polls and surveys are super simple for obtaining that needed customer feedback quickly.

Best Practice: Post your poll or survey at the optimal times that your target audience tends to be active.

The data obtained from polls and surveys are great for future marketing material. Airbnb created a poll to learn what it is customer’s see as a need for their short breaks and escapes. The results show that users prefer mountain views the most with outdoor hot tubs coming in a close second.

From this information, Airbnb can tailor their future holiday deals around properties that include these features to try and improve conversions and sales. Although this particular poll is pretty brief and generic which makes it seem targeted to get customers interacting with the brand by voting, rather than to really try and obtain useful data for future marketing campaigns. If you can use your poll to do both at the same time, even better!

8. Run Contests and Giveaways

Offering your customers something in return for tweeting with a specific hashtag, retweeting or sharing your content or becoming a follower is a great way to reward and acknowledge engagement.

People, in general, are more than happy to get involved with a brand if it means they will get something from the business. That could be a freebie, discount code or perhaps a cheaper membership, the choice is yours. Running a simple contest that gets users engaging with your brand is a great way to attract more customers and raise brand awareness.

Top Tip: Try to make your contest as fair as possible when generating a winner. If you have to choose, using a random selection tool is a great way to give all of your users a fair chance in being picked for the prize.

9. Post Frequently (and at optimal times)

Making sure your social media channels are active is vital to show your audience you’re up to date and on top of the latest trends. They want to know what’s happening with your brand at the moment it occurs. Make sure you post content frequently to keep your audience updated and in-the-know.

Frequent posts on a regular basis, (once a month isn’t going to cut it anymore!), can not only keep you followers following you, but also attract more. If you don’t post regularly, you may lose followers. But why?

Social Media Moves Fast

Social media channels move fast. That means once you have posted, it is unlikely that a user will see it a week or even a few days after it’s published. Content is constantly being uploaded all over social sites, particularly Twitter. That’s why for many campaigns, posting up to 3 times spread throughout a day is acceptable to ensure your users actually see your content.

If users think you are inactive and never get their hands on your content, they are likely to see you as a pointless person to follow. Saying bye to someone is pretty easy if you feel like you don’t know them. Make sure your customers know you by publishing relevant, useful content to them regularly.

Publishing posts at times when your target customers are most likely active is one of the best ways to ensure your followers will see your content giving you the best chance of generating engagement.

Remember: Regular posts about the latest company news, as well as industry news, will help your business be seen as an authority within the industry. Posting this type of content frequently will showcase you to ahead of the game.

Furthermore, Google considers the ‘freshness’ score while ranking websites. If your website and social media channels have fresh content, it will always help to boost your SEO for better a ranking position.

10. Engage With The Latest Trends and Issues

Sharing and liking the latest posts on the trends and issues relevant to your industry is a great way to show support and involvement. Assuming you are sharing or responding to content that is fair and doesn’t spark offence, engaging with these posts will help to strengthen your reputation. You demonstrate to users, whether they are potential customers or not, that you value the social happenings beyond your business which generates respect and admiration for your brand.

11. Use Analytics Tools to Monitor Engagement

Analytics Tools are really helpful in monitoring the levels of engagement on social media, websites and more. You obtain rich insights of data that is perfect for making those needed campaign changes for improvements. From tracking the number of views and the number of link or image clicks to find the optimal times to post and the most successful social media sites for your business.

There are many great tools to measure how engaging your posts are, although we recommend the following:

Each analytics tool offers something slightly different so it’s great to experiment with a few to ensure you get the data you need for measuring your social media engagement

Twitter Analytics is specifically for the social media platform Twitter giving the user a more in-depth analysis of posts than other generic analytics tools that focus on monitoring multiple social sites.

For Bimuno, a revolutionary health and nutrition supplement provider, their Twitter analytic data covers things like ‘tweet impressions’, ‘followers’, and ‘profile visits’. These figures are given over the period of 28 days to show an overall impact of the posts that have been created.

Twitter analytics also gives weekly figures showing data such as ‘top tweet’, ‘top media tweet’ and ‘top mention’. Over time these results can be monitored and analysed to see what post style is most successful and what gets people talking to the brand the most.

Most analytics tools also have customisable options so that each user can obtain specific types of data in the date range that they require. This is ideal for users who need to measure a whole campaign that may be set to run at awkward times due to events going on etc. For example, a Bank Holiday Twitter campaign for Bimuno needs to be measured over the days Thursday to Monday and hence the analytics report must reflect this. Showing data over the whole month won’t necessarily give accurate results or make the success of the campaign clear.

Research Can Lead You To New Followers – Do It!

Besides analytics tools, there are also lots of tools available where you can find new followers. These sorts of web apps or sites allow you to join groups based on the keywords so you can join a real-time conversation on the topic you specialise in. This is an impressive tool for improving social media engagement by taking you straight to the place the right people are talking about your area of expertise or industry.

What Have You Learned?

From our top 10 tips to social media engagement, you should now know about some of the best ways to get social media users buzzing about your brand. Let’s summarise.

  1. Don’t talk just about your brand. Discuss the latest in your industry and give people useful information about your topic of business.
  2. Get on board with question and answer sessions.
  3. Be a sharer – of relevant content only
  4. Make sure your customers feel engaged with by using asking questions and creating a conversation.
  5. Personalise your response by addressing each user who mentioned you with their name.
  6. Show your feelings in a post through emoticons to liven up responses and show users your message’s tone.
  7. Make your posts visual and fun with images and GIFs.
  8. Add hashtags to your posts to not only makes your post more interesting but to get all of those search benefits.
  9. Get customer feedback through the use of polls and surveys.
  10. Run contests to win freebies in return for shares, retweets and other types of engagement.
  11. Get posting frequently and at the right time.
  12. Engage on the latest trends and issues within your industry.
  13. Measure your success with analytics tools.

How To Start A Lifestyle Blog In Less Than 15 Mins!

**This post may contain affiliate links, which means I receive a small commission, at no cost to you, if you make a purchase through a link**

Second to being asked how to make curly hair grow faster by far the most popular question I get asked is “how do I start a lifestyle blog?”. Further still, how do I make it successful?! So I’ve decided to put together this quick guide to help aspiring, and maybe even established bloggers set up and grow their online brand. I make approximately $2000-3000 a month blogging. That’s amazing supplemental income! You can do it too.

Why I Started A Blog

First let me explain how I became a blogger. Long ago back in 2003 I started a fashion and lifestyle blog called I Like Her Style!. I knew nothing about blogging and was really just looking for a creative outlet. I stumbled through creating a blog, figuring out step-by-step how to build a site, edit HTML code, add imagery etc. There was no YouTube back then so I had to figure a lot of stuff out by reading tech blogs.

That said, it was the best thing I could have done as it opened my eyes to the world of digital and gave me a whole new set of invaluable skills! The blog was moderately successful garnering a few awards and plenty of press but it became overwhelming and I wasn’t sure what I wanted to do with the blog long term.

Fast forward to 2013 and I decided to give blogging another shot. This time I would focus on a topic dear to my heart with a focused strategy and a clear goal. I’ve been natural pretty much my whole life but 12 years ago I decided to take my hair care to the next level. I saw nothing online that spoke to me, especially aesthetically. I knew I could fill a niche by presenting natural hair content in a fresh format. Sections like the Salon Directory helped the site to stand out.

In the coming articles in this series, I will expand on how CurlsUnderstood.com grew from nothing but for now, I’ll discuss the logistics of getting your site up and running. That includes picking and registering your domain, choosing your hosting company and setting up your blogging platform.

RECOMMENDED ARTICLE:

25+ Online Tools & Apps I Use to Run My Blog(s) Like a Business

Choose Your Site & Domain Name

This is by far the hardest step in the process but without finalizing a blog name you can’t move forward with buying your domain (aka your .com). It’s totally worth taking your time and being satisfied with your choice as the two of you will be together for a long time! It’s probably more efficient for you to simultaneously check that your potential brand name is also available as a domain. No point falling in love with something if the .com is taken.

I settled on the brand name Curls Understood because it had my target keyword in it (“curls”) and my mission was to help women understand their curls better. Once you have your name picked and you know it’s available as a .com, you can buy your domain name at the same place you plan to host your site. Here’s how…

Use The Domain Checker Below To Find An Available .com

Buy Your Domain & Pick A Hosting Company

I’ve been using Bluehost since my blog launched and had no visitors. Now Curls Understood has 200K page views a month and I still pay $7 a month. You can purchase your domain (.com) with a another company and then do your hosting (where your site lives) with Bluehost but Bluehost offers you a free domain with their hosting services starting at just $3.95 a month so definitely take advantage of this deal!

Here’s an easy link for you to remember. You’ll be re-directed to Bluehost through my affiliate link. Please read my disclosure for more info:

https://sylviakerali.com/Bluehost

NOTE: I should have mentioned this earlier but I highly recommend owning your own domain and paying to host it independently on WordPress.org versus using a free service like Blogger. See the video above for a detailed explanation! Be sure to subscribe to my YouTube channel for more useful blogging tips!

RECOMMENDED ARTICLE: How to Find the Perfect Theme for Your Blog

Step 1

Navigate to Bluehost using this link. Once you’re there click the big green “get started now” button. Select the $3.95 plan.

Step 2

Pick the plan you would like. Don’t worry though, they offer a money-back guarantee too.

Step 3

Next enter your new domain name (or you can even transfer an existing one to Bluehost).

Step 4

Enter your personal and payment information and click “submit” to purchase. You get the cheapest monthly rate by selecting 36 months but you can change the time frame. You don’t have to purchase the extras like security or site back up unless you want to.

Step 5

Next create your password for your Bluehost account and go ahead and log in to your new account.

Now it’s time to install WordPress. Bluehost makes it super easy to create a WordPress blog with just one click. See the final section below.

Set Up WordPress As Your Blogging Platform

Now that you have your domain name registered and your monthly hosting paid for you need to attach your site to a Content Management System (CMS) to actually create and manage your content. WordPress is by far the easiest blogging platform/CMS out there and Bluehost makes setting it up seamless. Just follow the next few steps below…

Step 6

Select a theme to get started but you can change this later to something else

(see my tutorial on finding great themes).

Step 7

You will be redirected directly into WordPress. Now that the installation is successful you can log into your new WordPress site by using the link:

http://yourdomainname.com/wp-admin.

Now you can start working on making your blog look professional by selecting the best template from wordpress.

Email Marketing

Email Marketing Overview


EMAIL MARKETING

Email marketing enables your clients to send customized messages to a defined target audience with the purpose of growing new customers, promoting events, extending special offers, and generating awareness of their products and services.
We require 7 business days to build an email marketing campaign once the order form, content, and graphics are attached to the ticket.

  • Days 1-3 – Mock-up created by designer and sent to the station for client approval
  • Days 4-6 – Testing and corrections made as necessary
  • Day  7 – Final client approval and schedule for deployment

VIEW DECK
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Value Proposition

  • A large advertising format suitable for telling a complex story
  • Multiple links and full granular reporting with each email delivery
  • 200 Million plus email database with an extensive verification and opt-in process that is appended monthly to provide industry-leading clean data

EMAIL MARKETING

3 CREATIVE OPTIONS

Choose from the three options below for how your email marketing campaign will be built.

EMAIL RELATED RESOURCES AND LINKS

Insertion Order Forms

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Ticket + Production Links

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View Production Links

Internal Documents

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Once you have all the elements required for your campaign, please submit a ticket here.

Order Solution

ONE SHEET SUMMARY

  • Target your core consumer base by Geo, gender, age, ethnicity, house hold income, net worth, credit score, hobbies, interests, and behaviors.
  • Our database is up-to-date with only active users in the market for your business for 30-60 days.
  • We eliminate existing consumers subscribed to your e-mail list, delivering new and unique users.
  • Sinclair sends “white label” e-mails, ensuring correspondence originates from your company, not ours
  • We create responsive HTML e-mail designs, allowing your campaign to operate on mobile, tablet and desktop platforms.
  • With our powerful and direct social media integration, Sinclair helps you inspire new consumers to “share”, “like”, “follow” and send this campaign to others for greater audience impact.
  • Create stronger lead generation and win more interested and loyal consumers.
  • Depend on accurate measurable with detailed reporting 7 days after deployment.

BEST PRACTICES

  • Depending on your clients preferences, you will require between 2 and 4 images for this product.
  • All colors can be adapted to your clients’ branding needs. Sinclair suggests using a color that is brand-specific to each client. Best practices suggestion is when in doubt, choose white to keep presentations simple and clean.
  • Check your chosen design template for the amount of text needed from your client. Propose several interesting subject lines to help entice consumers to engage with this product.
  • Keep your layout, text and images consistent with templates. For assistance customizing a design for your client, contact your Sinclair marketing consultant.
  • Assemble all necessary links, including social links and sites. This will help streamline the process and help launch products quickly.
  • Launch successfully by planning effectively: submit requests as soon as possible.

Social Media Advertising

SOCIAL MARKETING

Targeting the Audience, Engagement, Word of Mouth, Sharing

Consumers spend an enormous amount of time using social media, in fact the average user spends 40 minutes per day on Facebook alone. Doesn’t it make sense to reach potential customers where they’re spending most of their time? Social media advertising helps companies find new customers by targeting them based upon the information that they have shared on their social network.

LEARN MORE

Social Media is a Part of the Awareness Phase of Buying Cycle.

FACEBOOK, INSTAGRAM, TWITTER & LINKEDIN

Social Media is a public relations initiative that uses web-based platforms (i.e.: twitter, Facebook etc.) to create & develop two-way conversations for (or against) a product, service or brand.

Each post on a social media platform is an important opportunity to reach a consumer & build an audience. Build a following and reach new customers, with every post, image, video, or comment shared there is one more chance for someone, somewhere to react. That could lead to a site visit and a conversion. Even if click-through rates are low, the number of opportunities provided by social media is dramatic. Social Media Marketing refers to the process of gaining traffic or attention through social media site .

OPPORTUNITIES

Starter Kits, Reporting & Insights

FEATURES

  • Campaign objective(s) selected to reach goals & maximize results
  • Custom targeting to fit branding & goal
  • Optimization on an ongoing basis
  • Monthly metrics & reporting
  • Suggestions to improve upon the success of each campaign
  • Facebook: Sponsored Posts/News Feed & Right Rail
  • Twitter: Sponsored Tweets
  • Instagram: Sponsored Posts/Feed advertising
  • LinkedIn: Sponsored Updates & Text Ads

FACEBOOK MONETIZATION

WHY MONETIZE WITH FACEBOOK

Facebook has buying decision influence!

  • More than 4 in 10 users have bought a product after “liking” the item or brand
  • Facebook leads with the highest effect on purchasing decisions
  • 74% of consumers rely on social to guide purchase decisions
  • Facebook is most effective platform to get consumers talking about a product
  • 71% of people are more likely to purchase something based on a Facebook referral

FACEBOOK LIVE SPONSORSHIPS

Facebook Live broadcasts provide a compelling opportunity for our users to consume live news directly on social media. This is an exclusive sponsorship opportunity that allows clients to reach audiences on a highly-engaged platform and with a strong association to our local news brands.

OPPORTUNITIES

Utilize our Audience Targeting capabilities to drive relevant messaging to your targeted audience.

ADVERTISING STANDARDS POLICY

1. Utilize the standard “Sinclair Owned Content” button when you are publishing content wholly owned by us (no third party providers, like AP)
2. >200 words (excl. gallery text) to qualify for IA

Standard Advertising – 300×250: $10 CPM
Video Advertising – Pre Roll (:15): $30 CPM

WHAT IS AN INSTANT ARTICLE? (IA)

Sinclair enabled Instant Articles for news stations. This leverages the same technology used to display photos and videos quickly within Facebook.

  • From daily news  to long-form features,  IA integrate natively in Facebook
  • IA allows our advertisers to bring their brand to life natively within the Facebook experience

WHAT IS FACEBOOK LIVE?

Unlike a recorded video, sponsored Live video works best when the content isn’t related to the sponsor. (Just like a sponsored post.) This could include a blanket sponsorship for wall-to-wall severe weather coverage or breaking news; or digital-only programming

LEARN MORE

Facebook Instant Articles and Facebook Live are related to FB Branded Content and FB Branded Video. To Learn More go to Branded Content Page.


FACEBOOK LIVE

AGENCY SOCIAL MARKETING

Receive a social review and brand optimization report, competitive analysis, training session and customized strategy for content and growth for two social networks each month.

The Agency can help develop content on up to four social media networks and post on your Clients behalf. A team of dedicated social media specialists and graphic designers take on managing the clients social media presence. (This service is designed for medium to large scale businesses).

OPPORTUNITIES

Consultation & Social Content Curation

FEATURES

Sponsored Posts

  • Mention of Brand/Sponsor’s Facebook page
  • Metrics and reporting

Contests

  • Multiple types of contests available including sweepstakes, keyword, photo, essay, trivia, and more.
  • Engage users to raise brand awareness.
  • Add email opt-in to contest form in order to collect user’s emails.

SOCIAL MARKETING STRATEGIES

Social Sharing

Call to Action

Client Branded Experience

Social Sharing: Allow a campaign to grow by empowering consumers with the ability to “share”, “like”, or “follow” the client’s campaign and company. Template designs incorporate social links of the client’s preference, ensuring users can easily interact with a clients brand.

Order any and all of these solutions with Agency Services here

ORDER SOLUTION

SOCIAL MEDIA ADVERTISEMENT RELATED RESOURCES AND LINKS

Internal Documents

Download Internal Documents

Client Facing Documents

Download Client Facing Documents

Inventory

View Inventory

VIEW DISPLAY AD SPECIFICATIONS

Display Advertising Creative Format Guidelines and Best Practices

Sinclair Digital Ad Specifications are guidelines for ad format development, including information about ad dimensions, file sizes, file formats, animation and asset delivery.

ONE SHEET SUMMARY

  • Ignite social conversations with an effective e-mail marketing campaign for your clients, bolstering consumer interaction with content or offerings Users want to share.
  • Promote visual content with striking photography and image galleries to capture consumer attention.
  • Share your brand message in a ‘social’ way, with a good personality and likable content.
  • Blend internal social marketing and outbound promotion to drive consumers to client websites.
  • Establish a successful campaign with well-produced, engaging content and solid offers that audiences can’t resist.
  • Other Social solutions available are Starter Kits, Sponsored Posts, Facebook Ad campaigns, Consultations, and Monitoring social pages for clients.
  • It’s never been easier to get the conversation started with enticing and effective calls-to-actions.
  • When a campaign is shared from friend to friend, consumers are much more likely to trust the brand and purchase, exponentially growing the campaign.

BEST PRACTICES

  • Sponsored posts and tweets should include engaging content and video, matching content to Client / sponsor (sports Apparell for sports event).
  • Posts can be Targeted, or Boosted to guarantee reach.
  • Use sponsorship opportunities like Quickcasts (30 sec – 1 min. videos exclusive to FB) of top station content: Weather, Fan of the Day, Person of the Week, Question of the Day, Traffic or Commute updates, and contest promotions.
  • Engage users interests and passions with Social landing pages built around any topic collecting leads with custom tabs and likes.
  • Clients branding maintained with themed or custom templates.
  • Engage fans with contests, promotions that match marketing needs.

Geo-Fencing

LOCATION BASED MOBILE ADVERTISING

GEO-FENCING

Location-based mobile advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services.

The technology is used to pinpoint a consumer location and provide a location-specific advertisement on their mobile devices. GeoFencing and GeoRetargeting are the most widely used LBA tactics.

GEO-FENCING

This Audience Extension program uses a Geo-fence as a layer of data intelligence that allows advertisers to make decisions or take some action based on a geographical area. Increase ROI in an ever increasing mobile society,  driving traffic and sales.

Mobile marketing allows a customer’s location to be a data point in determining which promotion to send and when. Allowing for ads to be tailored to a customer’s real-time location.

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Geo-Fencing & Geo-Targeting Are Parts of the Awareness & Consideration Phases of Buying Cycle.

GEO-TARGETING

Based on where a consumer is in real time!
Fences are drawn around a predetermined location or business. Call to action ads are served to a consumer’s mobile device if they are within the radial fence.

  • Find users within a specific radius of a location, based on home or current location
  • Target multiple locations
  • Find visitors to all nearby dealer locations (geoconquesting)

Geo-targeting is closely related to Targeting. Learn more about Targeting.

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Geo-targeting is closely related to Targeting. To learn more to go to Targeting/Re-targeting page

Geo-Fencing

Definition: A user gets ads while in a targeted location.
GeoFencing is a solution in which a virtual barrier is created around a defined area. A geo-fence can be as broad as a state or very hyper-local.

A geo-fence is used in a mobile ad strategy to trigger the deployment of or show eligibility to receive certain ads and notifications based on the location of a smartphone user.

Defined area is no smaller than 1 mile

Geo-Retargeting

Definition: A user gets ads after they have left the targeted location.

GEO-RETARGETING

Retargeting allows you to target consumers with ads based on the fact that you know they were within a fenced area even though they may not be anymore.

For example, if you created a fence around a quick service restaurant to advertise their weekly special, and then the consumers who are in the fence, and receive the ads get re-targeted later.

They may be at home, outside of the original fence, and still receive that restaurants ads.

LAT/LONG GEO-FENCES

  • Build highly accurate re-targeting audiences using beacons & lat/long geofences
  • Reach this audience with multiple re-targeting offers
  • Great potential to drive repeat customers for service departments, especially when combined with geo-targeting of nearby homeowners

Order any and all of these solutions with Creative Services here

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GEO-FENCING RELATED RESOURCES AND LINKS

Internal Documents

Download Internal Documents

Client Facing Documents

Download Client Facing Documents

Inventory

View Inventory

VIEW DISPLAY AD SPECIFICATIONS

Display Advertising Creative Format Guidelines and Best Practices

Sinclair Digital Ad Specifications are guidelines for ad format development, including information about ad dimensions, file sizes, file formats, animation and asset delivery.

ONE SHEET SUMMARY

  • 4 out of 5 consumers expect mobile ads to help them find something nearby and more than half of them expect mobile ads to influence them to switch brands. This is great validation for advertisers to incorporate geo-fencing as part of a comprehensive strategy.
  • Build geo-fences around where the advertisers customers are likely to be, which may not always be where the advertiser is. Competitor conquesting has proven to be a hugely successful tactic for many big brands.
  • Geo-fences should be within a 4-5 minute travel radius from the targeted location to remain relevant.
  • The message of the ad should prompt immediate action. The call-to-actions should be clear and concise to best drive conversions.
  • Build brand loyalty by acknowledging how the advertiser is using a consumers location information. Mobile consumers are open to receiving discounts, offers and relevant advice, but they want to maintain their privacy – be transparent about how advertisers are using their information to help gain their trust and loyalty.
  • The smartphone plays a key role throughout the day for the targeted on-the-go consumer, which translates to businesses now need to be an active participant in mobile marketing.

BEST PRACTICES

  • Leverage geo-fencing as part of a comprehensive targeting strategy. Context targeting, day-parting, content targeting and retargeting are just a few other targeting methods that you can choose to implement.
  • Data is key, be conversant with it. Advertisers are consumed with calculating ROI and making data-centric decisions. Our tools exist to aggregate and analyze user engagement, conversions and brand lift, all measures of ad performance and effectiveness.
  • Besides the perfectly placed café ad that was served to a consumer walking down the street, what are other examples of successful geo-fencing campaigns? Make impact with geo-fence ads around an advertisers largest competitors, or offer coupons to consumers close by a retailer, redemption rate is 10x more than traditional coupons.
  • Rather than a circle, you can now draw any shape around a geographical area. The key is finding a relevant location for the brand. This is an area where people will share intentions and allow advertisers to find a higher percentage of people interested in your products or services.
  • Exclusive ads are reserved for the advertiser enhansing brand lift around the page where the sponsored content resides.

Video Advertising

PRE-ROLL, MID-ROLL, AND POST-ROLL ADVERTISING

Video Ads

Today, video advertising is universally acknowledged as the fastest growing promotional format.  Current trends indicate its going to continue to outperform other ad techniques.  That’s great news for those who leverage the traditional concepts of our TV spot approach and  integrate them with our web experience.  These platforms are a perfect fit for 15 second pre-roll and mid-roll experiences for our users and clients.

2018 Quick facts on StoryLine Sites:

  • Video on Demand (VOD) assets are typically the only video that are within article pages and therefore have Pre and Post.
  • WATCH which has VOD and LIVE will have Pre and Mid-roll. Mid-roll is only within the LiveStream to take on the breaks.

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Pre-roll, Mid-roll, & Post-roll Are Parts of the Awareness Phase of Buying Cycle.

VAST

Video Ad Serving Template

DEFINITION

VAST is a Video Ad Serving Template for structuring ad tags that serve ads to video players. Using an XML schema, it transfers important metadata about an ad from the ad server to a video player.

VAST communicates information to the video player about the ad:  here’s the ad, and here where you can find it on my server, here’s how long to run it, this is the click through url, and here’s the path to the pixel I need to fire off for tracking.

TARGETING VIDEO STATS

  • We deliver 14% higher VCR (Video Completion Rate), on average
  • 125% higher click-thru rate on desktop campaigns, on average
  • 25% higher VCR and 50% higher click-thru on mobile campaigns, on average

OUTSTREAM IN-LINE REVEAL

Outstream, an In-Content Video Reveal ad format, is the revolutionary ad experience that is inherently viewable. Includes inline technology to provide the first OutStream advertising experience with player control scrubbing options and interactive capabilities.

Desktop
This unique video advertising empowers brands with a revolutionary new way of storytelling that is viewable by design.

Mobile
Expand your traditional video advertising inventory with an OutStream ad experience specifically designed for mobile.

Connected TV / Over the Top (OTT)

Over the top (OTT) refers to the delivery of film and TV content streamed directly over the internet to a connected device, bypassing the need for viewers to subscribe to a traditional cable or satellite package.

Please refer to our COMPULSE OTT page

SUPPORTED FILE FORMATS

SUPPORTED FILE FORMATS

  • Audio Video Interleave (.avi):
  • Apple QuickTime Movie (.mov)
  • MPEG Video (.mpg or .mpeg)
  • MPEG-4 Video (.mp4)
  • Windows Media Video (.wmv)
  • Flash Video File (.flv)

VIDEO DETAILS

VIDEO DETAILS

  • Maximum file size: 500 MB
  • Frames per second: 30
  • Resolutions: 640×480px (4:3);  1280×960px (4:3); 1280×720px (16:9)
  • Bit rate: 1 megabit per second
  • Length: Most ads run from 15-30 sec.

VIDEO ADVERTISING STRATEGIES

Social Sharing

Call to Action

Client Branded Experience

Station sites story content incorporates social links, ensuring users have the ability to “share”, “like”, or” follow” a story. When users come to our sites they see our advertisers. As each campaign expands, so does our clients brand reach building loyalties among consumers.

Order any and all of these solutions with Creative Services here

ORDER SOLUTION

VIDEO RELATED RESOURCES AND LINKS

Internal Documents

Download Internal Documents

Client Facing Documents

Download Client Facing Documents

Inventory

View Inventory

VIEW DISPLAY AD SPECIFICATIONS

Display Advertising Creative Format Guidelines and Best Practices

Sinclair Digital Ad Specifications are guidelines for ad format development, including information about ad dimensions, file sizes, file formats, animation and asset delivery.

ONE SHEET SUMMARY

  • Videois easily searchable and frequently shared across different platforms and media.
  • With pre, mid, and post roll opportunity is ripe to completely captivate the audience.
  • Video provides the abilty to create quality content that dramatically increases interaction and engagement rates.
  • By entertaining target audiences, clients enjoy a higher success rate, influencing users’ purchase intent and brand loyalty.
  • Because data is easily tracked and measured throughout the entire process, clients are able to see ROI benefits.
  • Video advertising allows consumers to see client content on all devices — moble phones, tablets and desktops.
  • Geo-targeted and re-targeted solutions also provide multiple opportunities to reach desired demographics.
  • Finally, videos enjoy quality placement so clients know their campaigns will be viewed, both in-banner and within pre, post, and mid-roll positions.

BEST PRACTICES

  • The various lengths of video ads present both advantages and challenges. For example, 30-second spots are most effective for conveying complex or emotionally resonant messages. They work best in user-initiated placement. The optimum length for creative, digital video in the pre-roll position is 15 seconds.
  • Effective use of video ads also requires accurate, hyper-local advertising. Locating interested viewers can promote an advertiser’s interest-based profile of the best audience for pre-roll ads, thus locating the best neighborhoods to target.
  • Another effective strategy is to measure how audiences respond to pre-roll ads. When analyzed, variables such as which target consumers view pre-roll ads, or when viewers click away from or close videos, reveal how video ads actually perform.
  • Effective use of multiple videos keep audiences engaged. Displaying a variety of videos throughout a campaign maintains message freshness and avoids over-saturation.
  • Companion banner ads alongside pre-roll ads keep messaging in front of a targeted audience even after the video ends or is skipped.
  • The most important key to great display advertising is structuring the message first. Organizing messaging provides the “hook” to capture an audience and holding its attention.

CAMPAIGN EXAMPLES

Links That Will Make Your LIFE easier!

Now, anyone can benefit from this awesome list of services. If you’re a blogger, influencer, photographer, sales(wo)man, any profession – You can benefit from this list of services!!

Since starting this online journey just a few months ago I’ve really started to researching and using some really great services and apps.  Because I am running two websites, I’ve really been able to create some simple processes to help my businesses run smoothly. The good news is, I don’t use all of these services, but I figured I’d list them so you can find what’s right for you.  Ok so, I told you I would be honest, some of these cost, but there are also some ways to help get you started.

So let’s jump right in…

WEB HOSTING

Is extremely important!  It’s the basis of your empire, without proper hosting you will lose money. Your websites have to use reliable hosting.  Bottom line. There are a few places that you can utilize for whatever hosting you need.

Here are my top recommendations:

Bluehost – Ok, I was like you all, when I first started, I did my research. Do yours.  I read some differences of opinion on the site, but what business doesn’t have a bad review these days? It’s how they handle them, that was impressive to me.  I’ve used them for a couple years for myself and my clients and I’ve not had any issues.

DIGITAL PRODUCTS

So there are a number of places you should place your business.   Social media is like the 24/7 window to your business. The light always has to be on, the place clean and tidy, and if you want return customers, you have to constantly offer some type of value.   

Instagram – I know this is going to sound really basic, but walk with me.  Instagram is a mobile application that allows users to take, edit and share photos and video with family, friends and potential customers. Image the possibilities, to be able to tell your message on something in the palm of your hand.  Think about how you got to this page.

Is it me or is this how everyone looks today?

Facebook – Facebook has over 1 billion users.  It has more views than the most popular TV show.  Facebook is a popular destination for users to set up their personal little corners of the world.  Where they can connect with friends and family, share pictures, express their feelings and opinions,  talk about what you’re doing, etc.

Twitter Twitter’s sole purpose is to answer the question, “What are you doing?” It’s the dvd player of social media’s Not quite blu-ray, but not a VHS either. Think of it as microblogging with a limited amount of characters to get your story across. They call these “tweets” and you would be “tweeting”.  

Snapchat –  In short, the fastest growing social media platform for millennial.  Snapchat is a “disappearing” messaging app. It allows users to send photos or videos accompanied by short text messages, which can be viewed for a short amount of time.  

Linked inLinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. Great Networking and lead generating platform for you sales people.   They now off ads on the site. Think about recruitment campaigns.
A LinkedIn member’s profile page, which emphasizes skills, employment history and education, has professional network news feeds and a limited number of customizable modules. Basic membership for LinkedIn is free. Network members are called “connections.” Unlike other free social networking sites like Facebook or Twitter, LinkedIn requires connections to have a pre-existing relationship

SALES FUNNEL

So in order to sell anything online efficiently, one needs a strong sales funnel. What is a sales funnel you ask? In short, a sales funnel is a process by which you take potential customers from awareness, interest, decision-making and hopefully to an action (where they buy your product!) Here are some must-have tools:

MailChimp – When filling your sales funnel, email campaigns prove to still be very effective.   I use Mailchimp to send all the marketing emails and landing pages from my websites. It’s easy to use and reasonably priced!.

ClickFunnels – This packed site is great for affiliate marketing campaigns.  You can use it to build sales pages to generate interests in your products.  

Deadline Funnel – I use deadline funnel to create digital timers for my sites and emails. These timers are great at creating urgency and encouraging customers to make the final decision to purchase.

ANALYTICS

The blog said it perfectly, “Accurate analytics are a must if you want to scale your business. If you’re not currently tracking what works and what doesn’t at some point you’ll inevitable plateau and you won’t know why. It’s critical that you add an analytics tool to your site if you haven’t already.” Here are my preferred analytics tools:

Google Analytics – I use this, along with Google’s URL builder, to track exactly what ad campaign, social media and article links send the most traffic to my digital products and affiliates. The URL builder will help you build UTM codes

Bit.ly – This link shortening tool is great for reducing those unsightly and endlessly long affiliate links (or even the Google URL links used for tracking mentioned above). You can also track how many clicks each link receives but I always cross reference their numbers with Google Analytics.

DIGITAL ASSETS

My websites’ branding is very important to me. So it’s essential that I have a place to buy templates or create assets that maintain the integrity of my brand:

ThemeForest – This is my go-to place for purchasing anything from site themes to powerpoint slides. You can find pretty much any digital template in this online marketplace. The price is very affordable too.

Canva you can use Canva.com or Crello.com to create some really professional graphics – there are plenty of creative backgrounds to choose from to create amazing posts and simple graphics.  I use this to create my daily quotes.

Adobe Photoshop

SOCIAL MEDIA MANAGEMENT

Running two blogs/websites (and all the opportunities that come with that) doesn’t leave much time for social media. So, I rely heavily on automated tools. Here are the ones I relay on the most:

Tailwind – The best Pinterest Scheduler you will ever find. This will help you to spend less than 30 mins on your a week to schedule your post and continue on your way.  Depending on your site, Tailwind could be essential for driving a lot of traffic for you. It’s important I put this process on autopilot so you can focus on other tasks.

Adespresso – Adespresso does a similar thing for paid Facebook ads. Adespresso can pause and switch your campaigns on Facebook ads based on your budget and it can mix and match ad copy and graphics to test hundreds of variations of your ads…YAAAAASSS!!

Planoly – I just started using this app, and I have no complaints thus far.  It helps with planning and scheduling. It’s really turnkey and provides additional analytics that help with pitches.

OFFICE TOOLS

OK, we have to do it, accounting, editing, transfer files, and presentations.  These tools will help make even your most tedious tasks more manageable. Enjoy!

Adobe Acrobat Pro – A must for me when creating my worksheets, cheatsheets, and email incentives. You can also lock your final PDFs so no one else can edit your work.

Microsoft Office – An oldie but goodie! I’d be lost without my PowerPoint, Excel, and Word programs. I tried using Mac’s equivalent but ended up coming back to old faithful.

Google Drive – Google Drive is my default cloud storage system (I also have iCloud but it’s not as user-friendly).

WeTransfer – For big file sharing and sending files to people who aren’t on our Google Drive I use We Transfer. It’s free to send huge, huge files like videos and high resolution images.

Drop Box – This cool little tool will help you keep up with all your files. I use this one myself, they have a free version for 5gb or you can get a up to 1TB for personal use for a reasonable price.   This little beauty also had an app to allow uploads on the go.

Need Money To Get Started

Most of us are already stretched too thin in the financial department, hence why you are on this site! What I did when I first started out was reduce my bills and do a side hustle to get cash to start my websites and marketing. Here are a few that will get you started…

Door Dash

Postmates

Boost Mobile

If you know of any more cool tools please leave them below.

Stay Strange!